Hit Media Inc was incorporated in November 1994 by Derek Sivers to include his booking agency and recording studio business.
When he started CD Baby in March 1998, a bank teller suggested he just make it a DBA of Hit Media Inc instead of spending the $100 to set up a new company.
Alas, that horrible decision cost $3.3 million later, but that's a different story, and that's how we learn.
When CD Baby was sold to Disc Makers in August 2008, it was done as an “asset sale”, which means Hit Media Inc now owns nothing, even though the corporation still exists.
And so here we are with an empty website, and not much to say.